Marketers would say that the every Internet business is judged upon the quality of its website.That is why businesses really put great effort and even ample expense on building a great website. But having a great website would be useless without search engine optmization. The first step is to get enough audience. Enough traffic should be driven to the site so they will see what a great site the business has.
Analysts today suggest that website owners should not totally turnover the designing to webmasters to make sure that search engine optimization is done in the most effective way. You should know the business better so you will be able to provide good guidance in developing the web design. Both the web designer and the website owner should work together to come up with a site that serves its customers better at the same time satisfies search engine optimization requirements.
Furthermore, experts say that the survival of a site especially under poor economic conditions like that of today would depend on how the site is designed from the beginning. Search engine optimization may be vital. But it should be supported with a great conversion arsenal. This means one should have a solid website to begin with. Only then will search engine optimization bring in more sales and more profits. So good keyord research is first, great website design is second. Then what?
Search Engine Optimization, The Next Thing You Need To Have Targeted Traffic
Anyone involved in search engine optimization has probably noticed that it gets harder and harder to be listed on the first page of search results for at least one of the top search engines. Those who have purchased the keywords or are lucky enough to have the top two or three listings may not see this as a challenge, however those whose search engine optimization efforts would have put them at result of page 4 may be disappointed.
The reason is because some search engines are starting to integrate their own listings into the search results. These listings include videos and blogs that may just distract searchers from finding results of page 4 and any search engine optimization results lower than that. For instance, a search for jewelry turns up two purchased listings, 3 top listings, and then a listing of shopping results for search engine sponsored stores complete with an eye-catching icon.
Some are designing customized searches that remove these blacklist properties from the results; however this will only help search engine optimisation endeavors if searchers know to use it. Competition with the search engine itself is just one more reason why heavy search engine optimisation techniques are becoming more and more important.
But then the question becomes, how does a small time business person compete with all of this stuff. It seems complicated and if your eyes are glazing over and your internet millions are starting to seem further and further away, read on. There is help!
These Are The Three Areas for SEO
Search engine optimization has three areas you want to concentrate on for your website. The first of these is the site structure. You want to be able to get the best rankings from the search engines, which mean you should avoid JavaScript. JavaScript takes longer to load and not everyone has the capabilities for downloading JavaScript or the desire. You also need to remove unnecessary codes in your website. You need search engine optimisation that allows for the search engine to rank you with ease rather than getting lost.
You also need to have a trail leading through the site. This means that every page you have is going to be set up with a link. You will even have a site map that links the pages to make it easier for the search engine to crawl. One such website building tool is wordpress and with the right plugins site structure is taking care of without much effort.
The second thing you need for search engine optimisation is on page. The pages on your site need to have relevant keywords that will get the search engines attention. Meta headings, titles, and descriptions are necessary. Keep track of your pages keywords and then we can use them later when we use article marketing and are building links to these pages to get them ranked in the search engines. The goal is with keyword based links and articles linked to your pages this will help get these pages rank individualy in the search engine results to drag in more of an audience.
The last area of search engine concentration comes in off page options. To get your site found you need to have press releases and other articles on other sites as well as relevant links leading back to yourt website. I get it your eyes are glazing over again. Not to worry this is easier then what it sounds like if you use the right tools to build your website.
The Best Search Engine Optimization Strategies
With more intense competition in the search engine optimization industry, it is important to stay on top of the game and keep up with the newest strategies. Linking is one search engine optimization tactic that has some new tricks up its sleeve. Here are some highlights.
Using links is one of the best things to improve your search engine optimization ranking. Since this is a very picky and competitive area it is good to make sure that your site has something special to offer. For instance, no matter what kind of website you own, it is possible to add on-line tools or traffic-builders to your site. Tools could include a recipe conversion table or a loan calculator. Traffic-builders could include competitions or giveaways. These types of tools will improve your traffic and your inbound links.
Another search engine optimization tactic is using outbound links in content, articles, and news stories instead of having a separate page or using bottom margins for link-building. By doing this, your links will have more value and more sites will want to link with yours. Search engine optimization strategies continue to change and it is important to keep up with the newest strategies in this competitive field. Is the a way to make all this crap easy? Automation is the answer if you want to have a life and success.
Automating SEO Work With The Right Tools
There are several SEO techniques and strategies. But, it involves plenty of time to implement and time is money. Several web site owners have a common complaint that SEO involves quite a bit of time. There is a new tool coming that is unlike anything seen before to help in getting the first page ranking your website needs to make you money and to get the traffic to your website. Never before has anything like this been available and it is like having 10 people working for you to get the pagerank that counts for your website.
Getting backlinks as part of your SEO effort is one step that can be automated. You can submit your RSS to RSS directories instead of submitting your web site itself to search engines. Though it was necessary in olden days primarily for the purpose of indexing, this is now automatically taken care of by the spiders which see your URL linked from a different site. Submitting articles to article directories, blog directories, press release directories can all be automated using directory submitters and forum submitters. Remember, all these provide you one way links. These tools that currently help you do all this are seperate tools that do not work together and guess what? They all still suck up your time.
Do not forget that social bookmarking is a great link tool also. This will enable users to bookmark material that you post and provide you the one way links from those social bookmarking sites. If you carry good content in your web site or blog, an icon or a badge can be used to direct the visitor to link to your site. That is a smart way of creating backlinks during your SEO exercise. On the other hand using the social websites to help get your website on the map is something you will do yourself using another tool.
So far we need a tool for press releases, social bookmarking, article writing then one for submitting the finished articles to the article directory's. remember their are other fine details we are not covering, so called "footprints" you will be making in doing all this from one I.P. address making you wonder what that does to hurt the links you are now building. What is the answer to getting your internet millions? Better tools that work together.
What If?
There was a tool so powerful it made everthing else worthless and your website got the first page ranking it takes to make money in your internet online business. If you have been waiting and struggling to get the traffic it takes to be succesful in your online business the answers you are looking for to help you with your SEO optimization, here it is.
